In the last post, univocal, equivocal, and analogous terms were discussed. It occurred to me afterwards that all of these classes of term presuppose terms that signify concepts. But what about a term that does not signify any concept? At first this sounds a bit stupid. Surely we would not waste our time on terms that do not signify a concept. However, I have listened to several decades of marketing hype in Information Technology and I think that I have heard terms that do not signify anything - but which have some kind of emotive power. I have tried to look for philosophical sources about terms that signify empty concepts, but have not been able to find any - probably due to the short time I have been able to invest in the search. This makes me cautious, so I will confine the discussion of empty concepts mostly to data management. First, if a term signifies a concept that can supposit for actual materially existing instances, then the co...
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