DOYLC

In the last post, univocal, equivocal, and analogous terms were discussed.   It occurred to me afterwards that all of these classes of term presuppose terms that signify concepts.   But what about a term that does not signify any concept?    At first this sounds a bit stupid.   Surely we would not waste our time on terms that do not signify a concept.   However, I have listened to several decades of marketing hype in Information Technology and I think that I have heard terms that do not signify anything - but which have some kind of emotive power. I have tried to look for philosophical sources about terms that signify empty concepts, but have not been able to find any - probably due to the short time I have been able to invest in the search.   This makes me cautious, so I will confine the discussion of empty concepts mostly to data management. First, if a term signifies a concept that can supposit for actual materially existing instances, then the co...